8 expert tips for optimizing your professional Instagram profile

by Ana Lopez

Opinions of contributing entrepreneurs are their own.

In today’s digital age, having a professional Instagram profile is essential for businesses to build a strong online presence. With over 1 billion active users, Instagram provides businesses with a powerful platform to connect with their target audience, increase brand awareness, and drive sales.

Instagram is one of the most popular platforms for businesses to showcase their products and services. However, with so much competition on the platform, it’s important to make sure your profile stands out.

As a social media agency owner who follows the progress of more than 30 professional business owner profiles, I’ve noticed current trends and tips that can help businesses improve their Instagram presence. Here are my insights on the latest trends and tips on how to make your Instagram profile the best it can be so you can not only improve your image but also increase your revenue.

Related: Why Instagram Is Any businessupdates.org’s Most Powerful Tool

1. Get the blue check

The blue seal of approval on Instagram is a sign of authenticity and credibility. It helps users identify legitimate accounts and distinguishes them from impersonators or fan accounts. Instagram has now made it available via subscription to get the blue mark. For $15 per month, you can enjoy the benefits of a verified account.

Not only is it prestigious, but a blue check on your account will also help you secure it. Recently, many scammers have been making duplicates of people’s accounts and sending messages to all the people they follow asking for money or sending links with dangerous content. A blue check makes you feel safe knowing that everyone knows it’s you.

2. Optimize your bio

Your bio is your chance to make a great first impression on your audience. It should be informative, engaging and reflect your brand’s personality. Don’t forget to add keywords to your profile name, location and link to your business. This makes it easier for users to find and contact you.

If you use Instagram to sell products or services, make sure your profile is easy to understand. Your audience should be able to identify who you are and what you offer at first glance. Use clear and concise language in your biography and don’t hesitate to emphasize your unique selling proposition.

3. Organize your highlights

Highlights are a great way to showcase your best content and provide quick access to information about your brand. Make sure the content in your highlights is relevant and up-to-date.

If you use Instagram for business, it’s worth adding a list of your services, testimonials, before-and-after content, media coverage, education, and frequently asked questions (FAQs) to your highlights . This can help potential clients or customers quickly understand what you offer, see the results you can achieve, and find answers to frequently asked questions.

Related: How to improve your engagement on Instagram

4. Load more rolls

Reels are a popular feature on Instagram that allow users to create short videos that can be shared with their followers. You can use Reels to showcase your products, share industry tips, or give your audience a behind-the-scenes look at your company. Don’t be afraid to get creative with your content and experiment with different styles.

If you consistently post Reels related to your business with catchy titles and well-crafted content, don’t be surprised if they bring you new followers as well as new customers. Reels are a source of free traffic and if the algorithm understands what your account is all about, it can organically attract people interested in your type of services to your page.

5. Talk to people

The tone of voice you use on Instagram matters, so be nice to people and they’ll pay you back. If you sell directly from your page, use autofunnel chatbots – this can significantly increase your ROI.

And don’t be afraid to be funny – jokes and memes are a great way to add a little humor to your Instagram profile and engage with your followers. Many industry leaders, such as Elon Musk, use memes to connect with their audiences.

6. Use relevant hashtags

Research and use relevant hashtags to increase the visibility of your posts. This will help you reach a wider audience and attract new followers to your Instagram account. Make sure to only use relevant and specific hashtags — generic hashtags like #love or #fun are unlikely to attract your target audience.

Here’s a secret tip: If you’re about to post to Instagram, go to the advanced settings and add relevant hashtags to the “Alt text” section. This can help promote your content to a relevant audience.

7. Quality over quantity

Always prioritize quality over quantity when posting to Instagram. Never post random content. Something that you might think is funny after a few glasses of champagne may not seem like a good idea in retrospect. Your followers may think you’re less professional than you’d like to appear. Unless you want to have a rockstar image, in which case, go for it – trashy is great then.

Related: 6 Instagram Marketing Strategies for Small Businesses

8. Warm up your audience

Talk to your followers from the perspective of the meaning and value your service or product brings to the world. Inspire and show what is possible with your input. Some people may follow you for years before deciding to buy, so be persistent and your social media will pay off!

In short, creating a professional looking Instagram profile can greatly benefit your business in terms of brand awareness and sales. As the owner of a social media agency, I’ve seen firsthand the impact a well-managed Instagram profile can have on the success of a business.

By following these 10 tips, you can take your Instagram profile to the next level and make it stand out among the millions of other accounts on the platform. From adding a blue highlight to your profile to using relevant hashtags, every little detail can make a big difference in how your profile is perceived by potential customers.

Remember to always put quality over quantity when it comes to your content and engage with your audience in a friendly and approachable tone. By engaging your audience and sharing the value of your product or service, you can build a loyal following that will eventually convert into paying customers.

While the world of social media is constantly evolving, these tips will help you stay ahead of the game and create a professional-looking Instagram profile that will help you achieve your business goals. With dedication and perseverance, you can use Instagram to grow your brand, connect with your audience, and ultimately drive sales.

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