What is Gen Z’s favorite car? The most popular cars by age group

by Ana Lopez

Gen Z loves a Japanese car.

Different generations like different cars, according to a new report from Insideralthough some groups (millennials and boomers) have more taste than one would expect.

The Toyota Camry (the 2023 model begins for $26,200, while used 2014 versions are to go for about $9,000) is a favorite of Gen Z (ages 18 to 24), as are two other Toyota models. Millennials and older Boomers both love the Toyota RAV4, an SUV with outdoor and hybrid versions.

Generation X drives the Chevrolet Silverado. Boomers, who were split into two categories, also liked the Ford F-Series, or Ford family of pickup trucks, such as the F-150 LARIAT, whose 2023 model starts at about $57,000.

A report from Hagerty, an insurance company special cars, also found that younger people are interested in Asian cars, especially Toyotas.

“Gen-Z is the only generation calling Hagerty for insurance quotes for more Asian cars than European,” the company wrote in a summary of the results.

Here’s a breakdown of the most popular cars for each generation using registration data broken down by age group from S&P Global Mobility, a market research firm with insight into vehicle registrations:

Generation Z

  • People between the ages of 18 and 24
  • Top car: Toyota Camry
  • Other popular models: Toyota RAV4, Toyota Corolla, Honda Civic and Chevrolet Silverado


  • People around 25 to 34 years old
  • Top car: Toyota RAV4
  • Other popular models: Jeep Grand Cherokee, Chevrolet Silverado, Ford F-Series and

Millennial and Gen X Cuspers

  • People around 35 to 44 years old
  • Top car: Chevrolet Silverado
  • Other popular models: Toyota RAV4, Ford F-Series, Ram Tesla Model Y

Generation X

  • People between the ages of 45 and 54
  • Top car: Chevrolet Silverado
  • Other popular models: Ford F-Series, Ram, Toyota RAV4 and Tesla Model Y.

Boomers, Younger

  • People around 55 to 64 years old
  • Top Car: Ford F Series
  • Other popular models: Honda CR-V, Chevrolet Silverado, Toyota RAV4 and a Ram.

Boomers, older

  • People between the ages of 65 and 74
  • Top car: Toyota RAV4
  • Other popular models: Chevrolet Equinox, Honda CR-V, Ford F-Series, Chevrolet Silverado.

Silent generation

  • People aged 75 and older.
  • Top car: Chevrolet Equinox
  • Other popular models: Chevrolet Silverado, Honda CR-V, Toyota RAV4 and Ford F-Series.

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