Twitter has introduced a new feature that allows Blue subscribers to post posts up to 10,000 characters long, as if the social network is trying to compete with a rival newsletter platform. In addition, this Twitter has also added support for bold and italic text formatting.
In February, the social network introduced 4,000-character tweets to Blue subscribers to encourage people to publish longer posts instead of threads.
This company’s pursuit of long-form writing comes as Elon Musk introduces monetization tools for creators. Thursday he announced that creators can make money and offer subscriptions to users. For the next 12 months, Twitter gives all the money to creators after they pay Apple or Google their 30% cut. Post that, the Apple/Google tax is reduced to 15% and the social media company takes a small fee from the creators.
Google’s terms and conditions assign that it only charges 15% of the subscription fee. So it’s not clear why Musk said the search giant’s charge was 30%.
Currently, creators can offer subscriptions at per-month prices of $2.99, $4.99, and $9.99. from Twitter regulations indicate that creators must be at least 18 years old, have 10,000 active users, and have tweeted at least 25 times in the past 30 days to be eligible for monetization.
At the moment, Twitter’s monetization program is currently only available to users in the US, but Musk said the company is to work on the extension of the program to other countries.
This revenue relaunch is essentially a rebranding of the company’s Super Follows program, which was first introduced in 2021. Musk just added a few features like text formatting and longer videos to make it look like a new tool.
Long writing is also not entirely new. Last June, the company introduced a program called Twitter Notes for select writers. However, that program was discontinued under Musk. After acquiring the company, he also killed newsletter tool Revue, a startup that acquired Twitter in 2021.
Twitter is also in a fierce battle with newsletter platform Substack, which introduced a Twitter-like feed called Notes earlier this week. In recent days, the social network began blocking links to Substack and even disallowed replies, retweets or bookmarks to tweets with links to the newsletter service.
Musk also accused Substack of “trying to download a huge chunk of the Twitter database to boot their Twitter clone.” This claim has been rejected by Substack CEO Chris Best.
In February, Tesla’s CEO had promised to share ad revenue with Blue subscribers, but the feature hasn’t appeared anywhere yet.