This is when Tesla CEO Elon Musk will finally unveil his Master Plan 3 •

by Ana Lopez

Tesla CEO Elon Musk tweeted Wednesday that he will present the much-anticipated and oft-teased Master Plan 3 at the company’s Investor Day on March 1.

Tesla’s investor day will be held at the company’s Gigafactory Texas near Austin. The event will be streamed live. According to the company, some of the company’s institutional and private investors will be invited to attend in person. Investors will be able to view the production line and discuss topics such as the company’s long-term expansion plans, third-generation platform and capital allocation with the leadership team, according to the company.

Musk first hinted at Master Plan 3 last March with vague goals to scale operations at Tesla to “extreme scale.” He also leaned into themes like AI, noting that this next phase in the plan would include his other companies SpaceX and The Boring Company. Later in the year, Musk revealed more details about his Master Plan part three. At a company-wide meeting, the plan’s raison d’être was, “How do you get enough scale to actually shift Earth’s entire energy infrastructure?”

The last update came on Wednesday.

“Master Plan 3, the path to a fully sustainable energy future for the Earth, will be presented on March 1.”

For the unfamiliar: Musk posted a blog on Tesla’s website in 2006, outlining what he described as the master plan. That plan consisted of four steps that started with creating an expensive low-volume car and then using that money to develop a mid-volume car at a lower price. The profit from the medium volume car would be used to create an affordable high volume car. And finally, the plan ended with ‘providing solar energy’.

Some quibble over the masterplan’s success, pointing out that Tesla didn’t use the profits to fund the Model 3 (it was unprofitable at the time) and that its big car isn’t affordable. But Tesla did produce the Roadster, then the Model S and X (the mid-volume car), and finally the Model 3, which may still cost over $50,000 but has proven to be a big seller.

Part two, or Part Deux as it is called, came out in 2016 with a plan to “create stunning solar roofs with seamlessly integrated battery storage”, expand Tesla’s EV product line to address all major segments, develop self-driving capability that is 10x safer than manual. Finally, the plan promised that owners would be able to leverage that self-driving experience for ride-sharing so they could make money off their cars when they weren’t using them.

Tesla didn’t tick all the boxes in part deux. The Cybertruck, which is believed to be part of the plan to expand the EV product line, has yet to launch, the advanced driver assistance system despite the branding is not self-driving and as a result owners cannot turn their vehicles into money-generating robotaxis.

It looks like Musk is ready to move on to Part 3 after all.

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