Stop waiting for a big idea. Success is all about this one thing.

by Ana Lopez

In this ongoing series, we share advice, tips, and insights from real entrepreneurs who face business battles on a daily basis. (Answers have been edited and condensed for clarity.)

Skin laundry

Who are you and what do you do?

My name is Gregg Throgmartin, and Skin laundry is a pioneering medical aesthetics company that I first invested in in early 2017 and joined as CEO shortly after in 2018. Skin Laundry was founded on the belief that the technology and science that is reshaping skincare today should be available everywhere and accessible to everyone. We focus on providing customized energy-based facials and have performed more laser facials than anyone else in the world. We have 23 clinics in the US, plus 10 internationally, and are on track to own and operate 100 clinics by the end of 2024.

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Prior to joining Skin Laundry, I was President of Fabletics, building their retail channel and expanding their then-pure direct-to-consumer e-commerce model. I have been an active seed and growth investor and board member in consumer-focused startups since 2010.

What inspired you to get on board?

When I started my Skin Laundry journey as an investor and board member, I had a definite “aha moment” after visiting a handful of our clinics very early on. I talked to team members at each location and always asked, “What brought you to Skin Laundry?” Almost every employee had the same story: they started out as a customer and the results were so life-changing that they wanted to join the company and help others have a similar experience. They all proudly pulled out their iPhones to show me their before-and-after photos as proof. I knew something much more powerful was going on than I could have ever imagined.

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What was your biggest business challenge and how did you tackle it?

Being forced to close during Covid was obviously a huge challenge. We had to deal with the fear and uncertainty, the loss of loved ones and the loss of connection, while still taking steps to ensure that the company could not just bounce back, but excel when we eventually emerged. The lingering effects on the workforce, particularly in preparing for the strong growth plans we had for 2022 through 2024, took longer to recover from. We continue to work to fix this, and I can say that the fastest growing department in our company over the past year has been our People Team. We put more effort into building the best team and resources for our Skin Laundry people than at any other time in my career. These efforts are paying off: employee reviews on Comparably are strong and our EMPS is among the best.

What advice would you give entrepreneurs looking for financing?

Make sure you have enough money to make some initiatives fail. I would like to say that the first initiative I implemented at Skin Laundry was a huge success. But it wasn’t. You need enough money to test, fail, iterate, retest, refine and continue. If you ‘get it’ on the first try, congratulations – your funding cushion along with your early win will allow you to add to the team and accelerate its growth.

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What does the word “” mean to you?

To me, an is someone who can sketch a vision of something that has never existed before, and then work tirelessly to make it come true. Someone who lives and breathes, not because they have to, but because they love to do it. An is curious, passionate and unafraid to dive headlong into an area where almost everyone has failed before. They can either utter the big chorus of “this doesn’t work” or get excited by the challenge of discovering and proving how it can work. Finally, the best entrepreneurs I know talk openly about their failures. They learn from it, use it to teach their team, and use the sting to work even harder.

What is something that many aspiring entrepreneurs think they need, but in reality they don’t need?

An idea.” I say that partly jokingly, of course; but so many people I meet think that the idea is 90% of the battle. Many aspiring entrepreneurs get stuck in perfecting their idea or finding ‘the big idea’ What you need is to be able to execute that idea to the best of your ability and then be able to evolve and surpass all others who copy your idea.

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