How to take advantage of the unexpected rise of micro-influencers

by Ana Lopez

Opinions of contributing entrepreneurs are their own.

The concept of influencer marketing has been around for a while, but it has traditionally focused on celebrities and individuals with a large following. However, the emergence of micro-influencers has changed the game.

With a small but devoted following, these individuals are considered experts in their respective niches, be it beauty, fashion, games or health and wellness. This makes them extremely valuable for brands targeting specific groups. Let’s analyze why this shift has come about in recent years.

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