How TikTok micro-influencers can benefit your business

by Ana Lopez

Opinions of contributing entrepreneurs are their own.

TikTok is often regarded as nothing more than Gen Z’s favorite platform for frenzied entertainment, and it sure is a hypnotic way to keep up with the latest trends. But the truth is that as its popularity has increased, its use has also increased dramatically.

With more than a billion active users worldwide, the social media giant has been a real windfall for businesses, extending its reach to titans like the NBA, Netflix, and Chipotle.

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