How a Business Coach can make you successful

by Ana Lopez

Opinions of contributing entrepreneurs are their own.

One of the best pieces of advice I can give fellow entrepreneurs is to hire a business coach. I should know; I’ve had the same one for 12 years. He has helped me through some of the toughest challenges I’ve ever faced in my business, and I owe much of my success to his support. In addition to helping me through the tough times, he has also helped me identify and use my strengths. Here’s how a good business coach should help you do the same.

They speak the truth

If you’re an, especially one who gains traction quickly, you’ll find yourself surrounded by a lot of “yes people.” They are usually well-intentioned, eager to please you and say the right thing so that you will view them positively. Often they are your employees too, and the power of a paycheck means they don’t want to risk offending or annoying you. This makes sense, and these people should not be blamed for their staunch supportive behavior.

Yet you sink when these people are the only ones in your circle. You also need someone to give their honest opinion, however you receive it. This is a major reason why I highly recommend that your business coach has no agenda or financial ties to your business. They should have a similar level of expertise as you, but their only motivation is to help you become the best version of yourself so that you and your business succeed.

This honesty means that your coach also tells you the truth about your strengths. You may think you excel in sales, but they have seen that you are much better suited to lead strategically. If you want your skills to be in one area, it can be uncomfortable if your coach tells you they are elsewhere. But hear them out. Sometimes it takes someone with expertise and an outsider’s perspective to ensure you’re in the role where you contribute the most.

Related: 10 Reasons You Need a Business Coach

They challenge you to more

Good business coaches advise you on leadership and strategy, but good coaches also address the relational and psychological aspects of being an They help you discover your fears, insecurities, character flaws, relationship flaws and more. All of these aspects will affect the business whether you face them head on or not.

As you work through these vulnerabilities, you will also find your strengths. For example, maybe your coach helps you discover that you tend to get defensive when someone comes to you with a problem. Instead of listening and considering the person’s point of view, you start defending your own point of view, often vehemently.

While this habit is something to work on to create healthier internal relationships, it also shines a light on one of your strengths: your passion and genuine belief in yourself and your decisions. Your business coach can get started with this.

They can help smooth out your communication challenges and help you use your strength and assertiveness in a more positive, productive way. Because coaches need to challenge you to be the best version of yourself, they need to understand your assets and liabilities.

Related: If you haven’t hired a business coach, you’re holding yourself back

They hold you accountable

Finally, business coaches worth their money won’t just give advice and go on their merry way. They also share their insights, discuss them with you, collaborate on next steps and are there to guide them. If you fail, they are ready to analyze why and how to avoid doing the same thing next time. If you succeed, they will be waiting in the wings to evaluate why and how they can achieve such a result again. A coach stands by you through thick and thin, defends you as you explore how to optimize your own growth and that of your company.

This also means that they will call you if you do not keep your appointment. Perhaps your coach has helped you discover that you excel at making financial projections and drawing up corresponding budgets. But you have not followed up on these things because you are busy, and they are among your more boring tasks. You can trust your coach to keep you at your word and make sure you double down on your strengths to make the biggest impact.

Getting a business coach with the right experience and intentions can be one of the best decisions you ever make as an They not only help you through the challenges of running a business, but also ensure that you find your strengths and make the most of them.

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