EA’s mobile landscape has been rocked by major cancellations and studio closures

by Ana Lopez

EA is shutting down both Apex Legends Mobile and Battlefield Mobile in a move that marks a dramatic shift in the company’s mobile strategy. Apex Legends Mobile launched last year and not only features mobile exclusive heroes Fade and Rhapsody, but also the Apple Game of the Year 2022 award and recently pulled in $40 million in revenue. The Apex Legends Mobile and Battlefield Mobile cancelled also means the closure of studio Industrial Toys.

In a official statementexplains EA that “[despite] off to a strong start, the content pipeline for Apex Legends Mobile is starting to fall short of that bar for quality, quantity, and cadence. Given the effort Respawn put into the title and its recent launch, a total shutdown is still a shocking move. In addition, EA does not intend to provide players with refunds for in-app purchases, under the terms of the EA User Agreement. The official servers for Apex Legends Mobile will close at 4PM PDT on May 1, 2023 in approximately 90 days.

EA CEO Andrew Wilson offers more details in the company Q3 Earnings callsaying that “despite [a] strong start, the continued experience would not meet our players expectations. However, Wilson hints at a possible return for both titles in the future, but perhaps as part of the console infrastructure in a similar way to Fortnite, as he claims “we’ve learned a lot and have plans to bring a connected Apex mobile to reinvent. experience in the future.”

While Respawn is responsible for some of the development of Apex Legends Mobile, it is a co-production with Tencent-owned Lightspeed Studios. Respawn may want to develop future versions of Apex Legends Mobile entirely in-house, hoping to produce an experience very similar to the popular console version.

The closure of Battlefield Mobile is less surprising, but comes along with news of the closure of the Industrial Toys development studio. The number of laid-off employees is unclear at this time. It’s clear that Electronic Arts is still struggling to gain a foothold in the mobile space, especially alongside strong competition from Krafton’s PUBG Mobile and Activision’s Call of Duty.

If you want to catch a glimpse of Apex Legends Mobile before it disappears, you can check out the most recent trailer below.

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That’s it for now, folks! We’re sad to see the closure of Apex Legend Mobile and Battlefield Mobile, so if you’re a fan of either looking for a new home, be sure to check out our guide to the best mobile shooters next.

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