ChatGPT, OpenAI’s viral, AI-powered chatbot technology, is now available in a more business-friendly package.
microsoft today announced that ChatGPT is generally available through the Azure OpenAI service, the company’s own fully managed, enterprise-focused offering designed to give businesses access to OpenAI technologies with additional governance and compliance features. Customers who are already required to be “Microsoft Managed Customers and Partners” can request special access here.
ChatGPT joins the range of other OpenAI-developed systems already served through the Azure OpenAI service, including the text-generating GPT-3.5, the code-generating Codex, and the image-generating DALL-E 2. Microsoft has a close working relationship with OpenAI, billions in invested in the startup and signed an exclusive agreement to commercialize OpenAI’s AI research.
It apparently pays off. Microsoft said today that more than 1,000 brands are registered with the Azure OpenAI service.
The Azure OpenAI Service flavor of ChatGPT is priced at $0.002 per 1,000 tokens, or approximately 750 words, with ChatGPT usage billing starting March 13. bag” and “tic”, for example.) That’s the same price as the developer-focused ChatGPT API, which launched on March 1.
Eric Boyd, the CVP of the AI platform at Microsoft, noted in a blog post that Azure OpenAI service customers can configure ChatGPT’s responses to “tailor to their organization.” That’s an important call, as users have been able to ask ChatGPT to answer questions racist and sexist manners, make up facts without disclosing that it is doing so and circumventing certain high-level safeguards.
“Developers can integrate customization [ChatGPT-powered] experiences directly in their own applications, including enhancing existing bots to handle unexpected queries, repeating call center conversations to enable faster customer support solutions, creating new ad text with personalized offers, automating claims processing and more,” Boyd wrote.
Despite the more problematic aspects of ChatGPT, adoption is rapid. OpenAI hasn’t yet provided API usage numbers, but as of December, the consumer-facing ChatGPT app had one estimated over 100 million monthly active users. Brands including Snap and Quizlet have integrated it – or plan to integrate it soon – into their respective platforms. For example, Instacart says it will ask ChatGPT to create Ask Instacart, a tool that will allow Instacart customers to get “shoppable” answers based on product data from the company’s retail partners. And The Office Depot is building a ChatGPT powered chatbot to support several of its internal business units, particularly in HR.
People in the enterprise in particular seem to have embraced it, which bodes well for the launch of Azure OpenAI Service. According to a report of Fishbowl, which surveyed professionals from companies such as Bank of America, Amazon, and McKinsey, nearly 30% said they have used ChatGPT to help with work-related tasks such as marketing and advertising, programming, consulting, accounting, and teaching.
However, there has been opposition from some employers. Wells Fargo is one of many companies that have done just that Reportedly imposed usage limits on ChatGPT out of productivity and compliance concerns.