Aromajoin brings videos to life by spraying scents in your face •

by Ana Lopez

There are a lot of YouTube videos that we’d rather not smell, but Kyoto-based tech startup Aromajoin today showed off the ability to add a multidimensional experience to the mix. Using ‘Aroma Shooter’ technology and a programmable ‘AromaPlayer’, a neck-portable fragrance dispenser can add six different aromas to your video-watching shenanigans. We tried it out today at CES in Las Vegas.

The AromaPlayer tool is easy to use and can combine the company’s tools with any video from YouTube or videos from your own library. The color-coded interface allows you to add scents, perfectly timed with the video playing in front of you. The scent, timing and duration can be programmed, and you can mix and match scents to activate them at the same time. The fragrances themselves are contained in small replaceable cartridges.

This is exactly when your correspondent was inundated with grapefruit scent. Image credit: Haje Kamps /

we had the chance to try it. The available scents are delivered razor sharp and remarkably recognizable. Fresh grapefruit, crackling campfire smoke, freshly baked bread, burning rubber – and when synced to video, the smells help the images come to life.

The technology was initially used in high-end digital signage applications, with a dispenser that can spray up to 6 feet away in your direction, but the company today showcased tools that allow anyone to create their own content and aromatic experiences – a demo is available at Aroma Player. com. The device worn around the neck is much more directional than its commercially oriented product and cannot be seen farther than a foot or so from the viewer.

“Our technology gives a controllable scent and with Aromashooter you can choose the direction of the aromas. They can be timed to within 0.1 seconds, and you sync them with music or videos,” said Dong Wook Kim, CEO of Aromajoin in an interview with at CES, adding that the company has more than 25 patents on the technology. has.

To release a fragrance, the device first draws in ambient air, which then passes through the cartridge to add the fragrance to the air. The nozzles are aimed directly at the user’s nose and release the fragrance. The device can connect to smartphones, computers or VR headsets via Bluetooth.

With normal use, the battery life of the device is about two days. The device will be released “soon,” the company says, though exact pricing and availability have not yet been determined.

Learn more about CES 2023 on TechCrunch

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