Apple is working with Canal+ to bring Apple TV+ content to all subscribers

by Ana Lopez

Apple has signed a multi-year deal Channel+, a leading French premium television channel and streaming service. From April 20, all existing and future Canal+ subscribers in France and some other European countries will be able to stream Apple TV+ content for free.

This is a strange deal, since Canal+ does not only bundle Apple TV+ in its offer. It doesn’t work like carrier deals: telecom companies often offer a few months of Apple TV+, Disney+ or Netflix with their most expensive subscriptions.

Instead, Apple TV+ content is available directly in the Canal+ app (myCanal). Some programs, such as ‘The Morning Show’, ‘Foundation’ and ‘Téhéran’ will even be broadcast on Canal+’s premium TV channels for people who still watch live TV.

On Twitter, Channel+ say that its subscribers will not be able to access Apple TV+ from the Apple TV app. This still requires a separate subscription, but I don’t see why people would pay to access content they can already stream in another app.

In an interview with VarietyEddy Cue, Apple’s Senior VP of Services, said this isn’t just a temporary deal to boost Apple TV+ in France. “It’s not a promotion and it’s not a one-off. It’s something of many years and hopefully something that will stay in my mind forever,” Cue told Variety.

But the timing of the announcement is interesting. Apple TV+ has been available since 2019 and it is estimated to have 25 million paying subscribers. But it’s unclear whether Apple has managed to attract a ton of subscribers outside its home country. Unlike Netflix, there isn’t much international content available on the service. Apple recently launched its first French TV show, “Liaison,” and a French-Japanese show will premiere on April 21.

By partnering with a local player like Canal+, Apple can reach a much wider audience. In France alone, Canal+ 9.5 million subscribers. Canal+ is also available in several European and African countries. It has more than 25 million paying subscribers in total.

Canal+ and Apple have known each other for a while. In 2020, Bloomberg reported that some video apps can sell shows on Apple platforms without paying the standard in-app purchase fees. Apple won’t take a 30% discount on Amazon Prime Video, Canal+, and Altice One payments if they already have a payment method associated with their account.

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