7 ways to integrate PR into your daily marketing activity

by Ana Lopez

Opinions of contributing entrepreneurs are their own.

Want to help your business stand out from the crowd? There is one strategy that goes beyond the reach of advertising or traditional digital marketing tactics and can have an even greater impact: an effective PR strategy.

An excellent PR strategy can mean distinguishing between struggling to get noticed and getting the attention you’ve worked so hard for. It pushes your brand message beyond likes, clicks and new followers, creating a memorable brand presence and telling the story of your business the way you want it to be perceived.

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