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If you’re passionate about a particular topic that you have niche knowledge about, you’re no doubt interested in dipping your toes into the creator economy trend. The thought of amassing millions of views may seem daunting – and it is – but the truth is, you don’t need those kinds of numbers to find success.
Even if you don’t have a large audience, you can build a strong platform that will allow you to monetize your content almost instantly to achieve financial independence. Here’s how.
Table of Contents
Develop a unique voice
The first step to success as a creator is to find your own voice. Regardless of the niche you choose to focus on, there will be hundreds (if not thousands) of other entrepreneurs covering the same topic. Quality information is a good start, but what will ultimately set you apart is what you’re trying to say.
A good example of this is Jon Youshaei, who was recently named one of LinkedIn’s Top Voices in the Creator Economy. Youshaei used his knowledge of roles at YouTube and Instagram to become a creator and consultant for TubeBuddy. In the LinkedIn announcementhe preached “The 3% Rule”.
The late Virgil Abloh claimed that creating something new only requires a 3% change to something old and the same goes for content.
Use personal stories and experiences to develop a voice that followers will engage with. Share your honest opinion, don’t be afraid to write as you speak (even if it’s more casual), and look at other influencers’ content to determine what you like or dislike about their voice. Most importantly, be yourself, and you’ll attract other like-minded people who will be interested in what you have to say.
Related: 4 simple tips to find your brand’s voice
Take time each day to review hot topics in your niche and go beyond the news headlines. See what’s trending on social media, especially the topics other creators in your niche are talking about.
Then look for ways to make this relevant to your own audience.
as Maggie Butler wrote for HubSpot: “The people consuming your content aren’t interested in just hearing you talk. They come to meet specific needs. Whether those needs are to solve a problem to simply build their trust in your industry, it’s your job to put your market observations into terms they can understand and learn from.”
Actively seek brand sponsorship
Brands want to partner with creators who have high relevance due to their high engagement rates, regardless of their overall audience. They understand the power of creators, so reaching out about sponsorship or affiliate marketing opportunities can be a great way for entrepreneurs to start making money.
Smaller companies also rely on creators to raise awareness and grow their own audiences. Make yourself visible to brands relevant to your niche, securing collaborative gigs and putting you on your way to monetizing content.
from Instagram Creator Marketplace is a quick way to get started with branded content. Check out their guidelines and remember this strong advice: “Followers can tell right away when a partnership isn’t right for you. So stay true to your style and only work with brands that really resonate with you.”
Establish a consistent content schedule
Shopify suggests that content creators need to post 7-14 a week (provided the content is really interesting) to grow their accounts.
To help you with this, setting up a schedule for posting new items is an absolute must. You can write two blogs for your website each week and then reuse information from the blogs for your social media posts. Supplement that with items related to industry trends or events and you can quickly meet this suggested number.
Planning a long-term content calendar also helps you determine what to talk about and develop ideas for your content so you can keep posting at the pace your audience expects.
Build multiple revenue streams
Creators can place ads before or during their videos to generate additional revenue. Some creators are launching membership programs that provide access to exclusive content for a monthly subscription. Others even make their own branded products that they sell through their website.
Creators should evaluate the needs of their target audience when determining which additional revenue streams best meet their needs. For example, while it might make sense for a yoga content creator to sell sportswear, it probably wouldn’t be as appropriate for someone who shares cooking tips.
Being successful in the creator economy is possible
The sheer number of creators and influencers can seem overwhelming. Earthweb found that about 48 percent of Instagram users have more than 1,000 followers, giving them the potential to qualify as influencers. In addition, 30 percent of the top 1000 channels on YouTube belong to influencers.
However, many people who have the potential to become influencers fail to leverage it for a viable career path. Understanding how to differentiate yourself as a content creator and actively seeking monetization opportunities will help you achieve instant success in this new economy.
Related: How to Create Multiple Streams of Revenue for Your Business