4 ways to prepare your product company for a recession

by Ana Lopez

Opinions of contributing entrepreneurs are their own.

Have you ever experienced a severe weather warning? Whether it was preparing for a blizzard, a hurricane, or perhaps even needing toilet paper during a pandemic, the frantic rush to the local grocery store is a sight to behold. Customers frantically drive carts, carrying bags full of canned goods, paper towels, toiletries, batteries, gallons of water, pet supplies, and so many “essentials.” The lines at the checkouts are swarming, the urgency of the situation creates an “every man for himself” mentality.

It is chaos preparing for possible chaos.

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